Stories & Insights

Foot Care Video Tutorial

Most of us have been wearing shoes for almost everyday of our lives. Unfortunately, most of us don’t know how to take care of our feet once we take them out of those shoes. Luckily, we have made a short video to help you learn some various ways to take better care of your feet, inside and outside your shoes. Join Jenna Applegarth, Founder & CEO,on a fun foot care tutorial!

Newport Heel

Newport Beach – The birthplace of Balboa.

Newport Beach was home to the important and influential Rendezvous Ballroom and the Balboa Pavilion. Located in sunny Orange County Southern California, the Balboa Peninsula gave rise to the close embrace, fancy footed ‘dancers dance’: The Balboa (Hop/Shuffle) in the 1920’s/30’s.

Known for being “Sin City”, Newport Beach housed many options for gambling, dancing and despite prohibition; drinking. With its sandy seaside location, and the Pacific Electric Red Car Line (which began at or near Pasadena, winding down through Los Angeles and Long Beach and ending in central Balboa) it was the perfect evening and weekend destination.

Balboa was born at the Pavilion -originally a bath house, and later a bowling alley-, where due to construction and the land it was built on, the “Jitterbug” and breakaway weren’t allowed. Later, the dance grew into adulthood at the Rendezvous, a block long dance hall facing the Pacific Ocean that opened March 24, 1928. Near the pier with a 12,000-square-foot dance floor which could hold over 1,500 couples, a 64-foot long soda fountain traced the dance floor, fitted with couches and tables for listening. The mezzanine, which looked down on the main floor and its dancers, had a second soda fountain and 50 couches. The ballroom was often referred to as ‘the queen of swing.”

It’s come a long way from its original designation as swamp land, and we highly recommend learning more about the villages and the dances that are rooted in Newport Beach.
Check out:

Newport Beach’s Balboa and Balboa Island
By Jeff Delaney
Brief History of Balboa
A Way-Too-Breif History of Balboa


About the shoe

6cm heel with plastic cap, balanced to distribute your weight throughout your foot.
Original color options:
Blue calf suede, very soft to the touch, shoe has a very light textile between the two layers of leather to help maintain the shape.
Snake print calf leather, with light peach undertone. No textile, but has a small toe puff. This one fits a bit more snug than the blue.

Using our A sizing, the Newport fits a bit wider in the toe box than many other common models, with the ability to still tighten the ankle strap as needed and snug on the heel cup. The last is the same as used with our Seneca model, though feels different because of the whole foot coverage, and runs true to size. For example if you typically wear a “womens 38”, order a 38.

Heel Height: 5cm

Length of the lasts in CM:
35 – 23’5, 36 – 24, 37 – 24’5, 38 – 25, 39 – 25’5, 40 – 26, 41 – 26’5

Shoe Introduction and Maintenance

So you just bought a brand new pair of shoes, congratulations!
Here are some tips of the trade to help make sure you keep your feet happy and your shoes looking top notch!

1) Wear them around the house in small increments. This will help your feet to get used to the shoes, and for the shoes to begin to adapt to your feet
2) If you need to adjust their sizing (max 1/2 a size), you can take them to a cobbler to be professionally stretched. You can also try some various home tricks such as wearing them with thick socks, aiming a blow drying at them, filling them with ziploc bags full of water then placing them in the freezer
3) Use a small wire brush, or tweezers or flat razor to remove any build up, rocks or gunk from the soles
4) Always let your shoes air dry – drying too fast can cause the leather to crack
5) Dryer sheets, newspaper, shoe balls, these all help to not only lower the moisture build up, but also with reducing smell
6) Try to prevent the heels (of any shoe) from scratching the uppers. Shoe bags, wrapping them up and being aware while wearing them help with this
7) You can write your name on the inside or the sole so as not to mix up your shoes with someone else’s
8) If you feel any rubbing – you should put on a bandaid, mole skin or blister aid right away to prevent blisters
9) If you find any scratches on your shoes, you can treat them with leather dye or, find a matching nail polish for small touch ups
10) If you prefer wearing socks but don’t want them to stand out, you can check out Gekks, they even work in heels
11) If you want to soften up your shoes, invest in a quality leather oil/moisturizer. Always try it on a small area first to avoid discoloration.


Go forth and enjoy your Applejacks Shoes!

Seneca Heel

Seneca Village, NYC – the largest and most significant area of Afro-American property owners in 19th century USA. Demolished to clear space for Central Park, and almost forgotten about to our modern day society. This neighborhood represented prosperity, opportunity and home for hundreds of people. Please, take some time to go read about this neighborhood in more detail here :

Our Seneca Heel is our first model, setting the tone for all that is to come. With it, we embrace our own hopes, prosperity and our new home in the shoe industry.

It has a 5cm heel, a cushioned insole and comes in 3 color combination options: Purple, Rose Gold/Silver, Red/Cream. The Purple come with dual layer suede leather uppers and leather soles and  the Rose Gold/Silver model come with dual layer soft leather uppers and leather soles, while the Red/Cream comes in a synthetic leather lining, fabric uppers and polyurethane soles. It is important to know that the Rose Gold/Silver ones are a very soft leather (and metallic) so they are a bit more delicate, and with all metallic leathers more easily scuffed. Even with the heel height, they are incredibly comfortable for all types of dances. I even wore these for a whole night of St Louis Shag and felt great.

The Seneca using our A sizing, and fits a bit wider in the toe box than many other common models, with the ability to still tighten the ankle strap as needed and snug on the heel cup. The sizing is most similar to Saint Savoy’s beautiful Grace model, or Remix Vintage Janet, and runs true to size. For example if you typically wear a “womens 38”, order a 38.

Length of the lasts in CM:
35 – 23’5, 36 – 24, 37 – 24’5, 38 – 25, 39 – 25’5, 40 – 26, 41 – 26’5

Below are some photos of Jenna’s photo in the size 38, and some measurements of the inside. Additionally, the uppers of the vegan model and our first drawing.